Creative Direction and Social Media Design for Cloudy
ABOUT
Cloudy is a brand that produces medium-pricing segment supplements, and cosmetics to improve sleep quality and the sleeping experience itself.
CHALLENGE
Create videos for the promotion of Melatonin Diffuser in Instagram Stories.
SOLUTION/MY ROLE
Creative Director (Art), Content Strategist, Graphic Designer, Video Creator
Set the creative vision for social media content by shaping the content strategy and brand values, developing video & still graphic concepts and assets.
OUTCOME
Drove a 65% increase in engagement and contributed to 40% sales growth within the first 6 months following the launch of a bold, trend-driven redesign.
WHAT WE DEVELOPED
Creative Direction and Strategy
Graphics for Social Media
Videos for Social Media
TEAM
John Robb - CEO, Project Co-Lead, Creative Director (Copy)
Promotion relaxation, reduce stress level, take sleep experience to the next level
Clouds, blue and white colors, bold text.
*Men and women who feels a lots of street and wants to reduce it in the natural and healthy way. Age ranges: 18-35 y.o.
#1 Creatives for Calmies
Set the creative direction for Calmies’ social creatives, using benefit-led storytelling to drive clarity, trust, and engagement.
#2 Creatives for Mellows
Creative direction for Mellows’ social creatives based on combination of benefit-led messaging with a mood-focused visual approach to create a calming, cohesive brand presence.
#3 Creatives for Melatonin Diffusers
With the same overall creative approach, we set the social creative direction for Melatonin Diffusers, combining clear product benefits with a calm, mood-led visual approach.
#4 Creatives for Promotions
Following the overall brand direction, we created social media assets for promotions.
#4 Loyalty (Video-based)
Used bold, unconventional background video to capture attention and integrated press logos to build brand credibility and strengthen audience trust. In a second video, highlighted customer reviews to further reinforce loyalty and social proof.
#5 Promotional Videos
Used a calm, clouded-sky backdrop to evoke relaxation on a subconscious level, maintaining brand mood and visual metaphor while subtly supporting discount-led promotion without overt benefit claims.
#6 Ingredients & Benefits Videos
One of the biggest benefits of this melatonin diffuser is its ingredients. In the first video, I show all the natural ingredients such as lavender and chamomile close to the product and connected the product and natural elements. Even the background isn't realistic and natural, the moving of lavender creates the impression of real-life background, and the solid blue color on the background shows the brand identity and keeps the clear look of the video.
For the second video, I named three of the most important ingredients and connected this idea to the title with "modern" to highlight a modern scientific basis of the ingredients.
